Most of the time when people hear the word “Compatibility” they immediately think online dating but when it comes to your online presence you need to think about more than just viewing your matches for free this weekend. When it comes to compatibility and your website the kind that should be forefront in your mind is more of the browser variety.

You might not realize this, but not everyone is using the exact same browser as you do when you go online to admire your latest dispatch of inspiration to the masses. I know what you are thinking “So what? Aren’t all browsers the same!”. Were that only true the world would be a much more lovely place for web developers but alas it is not the case. Not all browsers are created equal but how different could they be, right? Well that depends on your website design. In some cases you will see little or no difference while in others it could be night and day so it is important to make sure that you know how your site looks in other browsers.

Just because your system came with IE installed does not mean that is the case for everyone on the net. If you use a professional to build your site, this is usually part of their regular process but even still it is a good idea to see for yourself. Every browser renders slightly differently. Firefox, Safari and Chrome are very similar but not always exact and IE (the bane of most designers existence) although it has gotten better in recent versions, can still have some significant differences. The last thing you will want is for site goers to think your site was inspired by Picasso because it was not tested and in their browser it looks like some cubist version of the reality you thought you were showing.

So how can you test it? Well, that is probably one of the easiest things you can do on your own where your site is concerned. All major browsers are free to download and most can co-exist in peace on your machine, the notable difference being different flavors of IE (and yes from version to version of IE you can see major differences but the most recent version will do the trick for our purposes). The process is simple (even old hat if you are used to downloading and installing applications for the internet). The steps are simple:

1. Download
2. Install
3. Test

Easy, right? Now all you need are the links to get started so here they are in order of their market share:

• Internet Explorer – 54%
• Firefox – 19.7%
• Chrome – 19.5%
• Safar – 4.6%
• Opera – 1.5%

As you can see IE owns the lions share of the market with Firefox and Chrome neck and neck for a distant second and Safari and Opera rounding out the top five. So what does this tell you? You need to make sure your site works in IE first and foremost but at a minimum you also need to make sure that Firefox and Chrome are given due consideration. Safari can be more of an afterthought and opera only for really hardcore Type “A”‘s out there.

Although it seems like a simple thing, cross browser compatibility can be a major issue when it comes to website usability so what are you waiting for? Depending on your internet connection, the download and install of the applications should not take very much time and all you will need to know to use them is your website address. Who knows, after your testing is done, you may just decide you prefer a different board for your future web surfing outings.

The latest social media craze sweeping the net is Pinterest but what everyone really wants to know is “Can I Use it for Business?” and the answer is, strangely enough,  yes.  For those that don’t know, Pinterest is a new social media platform where users create virtual bulletin boards of images that interest them. The images can either be uploaded or pulled in from other sites on the net. When a new image is added it is known as “Pinning” and boards can be shared so others can “Re-Pin” things of yours that they find interesting. Although it seems a bit unorthodox to many business models, just about any business can benefit from using Pinterest, they just have to be willing (as with most things) to conform their marketing to fit the medium. So how can you use Pinterest for your business? Here are three easy ways

1. Add a Catalog/portfolioAs always it is best to begin with the most obvious. If you already have images that represent your products or services, you are half way there. All you need to do is create a board (or boards if you have many categories of things) and start pinning. You can either upload images from your offline archives or pin directly from images you already have online. Then you just add a description to each image.
2. Create Special Offers 

   A step up from a simple catalog but an infinitely more interactive option is to use Pinterest to showcase special offers. Good deals will always get re-pinned and it is a great way to spread the word and drive traffic. You can make the offers exclusive to Pinterest so that it is easy to calculate the ROI. Then you can post new offers on a regular basis to keep them coming back for more. People will make your boards a favorite and they will tel their friends to follow you as well.

3. Have some FunIt is said that a picture is worth a thousand words and a great way for customers and potential customers to get to know your company is by showing them more of who you are. Pin images that describe your corporate culture. You can use original images as well as found art to give your customers and potential customers more of an idea of who you are. Make them part of the team by allowing them to feel they know what you are all about. It is also a great way to bring in potential customers that have shared interests because they will your re-pin your images based on that interest and then they might dig a little deeper to see what else you might have and discover what your company has to offer. You can also re-pin from other people’s boards to build this up as another way to get their attention.

These are but a few of  the many ways to dip your toes into the deep waters of Pinterest. As with any social media venture it will take regular updates to make the most of it but as you devote a little time to it, you will find more and more ways to connect with those potential customers and have a little fun while you are at it.

When marketers hear about bounce rates the first thing they think (like the rest of us) is about the college paddle-ball championships in which they carried their intramural team to victory when they kept their cool while their opponent sneezed at the crucial moment of a heated bounce-off . Once they come out of their reverie they then think of email but that is not the only kind or worse kind of bounce rate you can run across. Nay, the worst kind of bounce rate is the one that occurs with most site owners blissfully unaware. The bounce rate I am talking about is for your website. Now, I know what you are thinking, “But I am not sending my website anywhere, how can it bounce?”. Well. It is not THAT kind of bounce. When someone talks about website bounces, they are not talking about emails and they are definitely not talking about rubber balls; unfortunately they are referring to site visitors. Specifically ones that that make their way to your site and then leave from the same page they entered without going any deeper into the gooey deliciousness of your well crafted content.

So what can you do to mitigate this paddle-ball like nature? The best way is to try to avoid some of the barriers to entry that site owners sometimes unknowingly include in their site.

1. Design & Layout
   The first place to look for potential issues is your site design. One of the biggest offenders can be in the use of media. I am not saying that you should not use media, in fact it is just the opposite. As I have stated in other posts, media (like greed apparently) is good. It should just be applied judiciously. You would not make a meal of Twinkies (at least not on a regular basis) and that same rule applies to your site. Avoid using gratuitous animation, automatic pop-ups and under no circumstances should you have media with an audio component play automatically when the site is loaded. A lot of it sounds good in theory but in these situations it is always best to harken back to that first law of web design: First, Do NOT Annoy!. Keep your site focused and that will help your visitors focus on why they are there. Stay away from things that could be at very least a distraction or at most a full on deterrent to nestling in and basking in the Cool that is your site.
2. Content & Navigation
   The next places to look are your content and navigation. It should not require and advanced degree for people to find what they need. The ability for users to find their way around  quickly and easily is one of the most important elements of any website. If a user cannot find what they are looking for, they leave. It is as simple as that. The easier you make it for people to find what they want, the more useful your site will become. But finding it is not enough. If you want to reduce those bounce rates you also need to make it easier to comprehend as well. The content itself needs to be clear, concise and valuable. Marketing speak for the sake of hearing your self talk or technical jargon that does not mean anything to anyone outside your industry does not do anything for anyone. And forcing someone to read a hundred paragraphs on the technical specifications for flushing a toilet when the words “press lever” will do, will likely lead to that unwanted rubbery response you are trying to avoid. The easier you make it to read and understand, the faster they will get the point and the more likely that they will slip unknowingly into the comfy chair of your brilliant content without need of the Spanish Inquisition (whether or not they expect it).
3. Search Engine Optimization (SEO)
   Probably the biggest contributors to a sites bounce rate are irrelevant search engine rankings. I know what you are thinking, “There is no such thing as a BAD search engine ranking!”, but that is not necessarily true. As you may have remembered while putting on your deodorant this morning, “You never get a second chance to make a first impression”. It does you absolutely no good to rank for keywords that are not relevant to the content on your site. Sure you might grab a good spot in some searches but by trying to rank for unrelated keywords you could be hurting yourself in more ways than one. Not only are you getting a bounce because as soon as someone realizes that your site does not have the content they are looking for  they leave but you are also creating a negative first impression with a potential customer.  So when you pop-up later in a search that actually does makes sense, you might get skipped because all they remember that your site was not relevant. So the best way to avoid this is to make sure your site is optimized for the most relevant keywords possible.

No matter what you do, some bounces will always occur whether it is a mis-clicked link, an erroneous URL or just someone playing around in their browser. All you can do is optimize your site to mitigate any real and consistent bounces. Using a professional designer from the start can help avoid common pitfalls but even if your site is already up and running and is guilty of some of the outlined offenses, you can always go back and take a lesson from the Beatles and take that sad song and make it better…

To most people LinkedIn is just part of the social media landscape but in this location you will find not only your customers and prospects but employees and competitors as well all interconnected in a web of possibilities. And while the business uses of other social networks are still being explored, here you have one whose original purpose was business networking. With over 100 million plus users in over 200 countries (and getting a new member about every second) there are exponential networking capabilities but how can you make the most of your involvement in this business networking behemoth? It is all about the basics.

Optimize:
Fully optimize your profile. I know it sounds simple but those little nagging completion meters are there to help you. The more information you provide the easier you are going to be to find by potential clients. And don’t just go through the motions to get to that ever elusive 100% mark, make it count.

• Don’ Bury the Lead
  Make the info you provide work for you starting with a strong summary-headline. Think of it like keyword optimization for your website. What is the best way to describe yourself for a search. Are you a Graphic Designer or are you an Atlanta Logo Designer. Once term will pull you up with about a million other people while the other significantly narrows the field
• Show them what you can do
  Make sure to fill out your areas of expertise. You never know what skills a person might be looking for and the more well-rounded you are for the job, the better.
• Give them a Call to action
  Make sure they can contact you. It does not do you any good to show up in all of the searches if people cannot find a way to connect with you once they determine you are the right person for the job. You need to strike while the iron is hot so don’t give it time to cool down while they are trying to figure out the best way to make your brilliance part of their project.
• Let your music be heard
  Request recommendations them from connections you have done business with in the past. Testimonials from satisfied clients or praise from former co-workers can go a long way toward sealing the deal. Anyone can “enhance” their resume to sound better on paper but it is a whole different story when potential clients can hear people singing from the mountain tops about their amazing experience working with you.

Connect:
Making connections is what it is all about but it is more than just names on a list. You need to interact to make the most of the medium.

• Lock and Load
  Add connections from your address book or search people out based on past work history. You have to start building your connections at home before you can expect to be found. And once you make your base connections you can expand your web by reaching out to people they may know. And then they’ll tell two fronds and so on and so on and so on.
• Get Onboard
  And if you are a business owner, get your employees involved and leverage their connections as well because you never know where you might find that next project.
• Follow up
  Keeping top of mind with people only requires you to keep your eyes open. Listen to what your connections are saying and drop a quick note congratulating them on recent promotions or other events notated in their LinkedIn account. It will start a dialog that will make you more memorable.

Socialize:
Get your other social networking involved to help spread the word.

• Twitter
  Integrate your twitter feed into your profile to let people see what you are putting out there and give them an opportunity to follow your musings on a regular basis.
• Blog
  Integrate your blog as well (if you have one) so people get all the info they need about your and what you offer in one place. Give them more than they bargained for and take advantage of the captive audience to dazzle them with your thought leading brilliance.
• Trip-It
  If you travel a lot for business set yourself up on Trip-It so you can easily make sure people know where you are going and how long you will be there. That way you can kill two birds with once stone by setting up meetings with new potential clients while you are in the area.

Contribute:
As with any social network, what you get out of it largely depends on what you put into it so make a contribution.

• Say it don’t spray it
  Use updates to give useful info, not just propaganda. Become a resource for people looking for your expertise. Best case you can become a thought leader on certain subjects and worst case you can provide information that can be a tipping point for determining whether or not your get a call. Either way you can never go wrong with providing useful information.
• Get in with the In Crowd
  You will find a great many groups in Linked-In that cover a multitude of topics from Alumni associations to highly segments industry specific cabals. Find a group that makes sense for you and join. But don’t just join, in order to make the most of this type of interaction you need to participate. Join the conversation. Give your two cents and who knows you might just strike up a conversation with someone who is looking for you.
• Sing for Your Supper
  The recommendation train runs both ways. Don’t be stingy! Make sure you are helping your connections the way they are helping you. And if you are still felling a little bit selfish,  keep in ind that writing recommendations can be just as useful as getting them yourself. What you say about working with other people says as much or more than the what others say about you. Remember, you never know what circuitous route a connection may take on its way to you. Someone could be looking for something completely different, read a recommendation you posted and realize that what they really need is a person like you for a totally unrelated project.

Do the Math
Connections through liked-in are like playing 6-degrees of separation from Kevin Bacon. You start out knowing a few people in the far-flung reaches of the world and the next thing you know the Bacon Brothers are playing for your next birthday party. Lets put it in perspective. I only have 141 direct connections through linked-in but those 141 connections actually balloon up to a potential 36,600 connections and that is only going a few layers deep. Just think how many that would be if I actually had to go more than 2 degrees to get to Kevin Bacon? Going all six would yield be a crazy number of connections.

The bottom line is that there is too much business potential to ignore so get it in gear, optimize your account, load those contacts and start some business conversations.

Recent data suggests that 50% of website page views are now being made on mobile devices. I know what you are thinking, “So what, most people doing these searches have smart phones and aren’t they designed to see everything as If you were on your home computer?”. Unfortunately the simple answer is both yes and no. Not so simple, right. Let me ‘splain’… No it’s too much, let me sum up. Yes, smart phones are designed to have most of the internet functionality as your desktop computer. But at the same time, the functionality of your smart phone is more limited in general and more importantly the screen size is significantly smaller than your desktop.

These limitations coupled with the fact that your site is decked out with a brilliant layout, graphics and possibly animation means that when a potential client attempts to view your site from their phone, after hearing from a friend how amazing your product/service actually is, they might not be able to make any sense of what they are seeing.

With all of that in mind you can begin to see why it is important to make sure your customer facing pages are as mobile friendly as possible. So the obvious question becomes, “How do I do this?”. Well, I am glad you asked because otherwise this post would be nothing more than just another self-indulgent rant.

To answer your so brilliantly posed question, as with everything else, there are many ways of doing this but for the purposes of this brain dump we will boil it down to its simplest terms and cover the main two:

1. Separate Mobile Site
   A separate mobile site is pretty self-explanatory. You create a completely different version of your site specifically for mobile devices. This can be done as simply as a text only HTML version of the site, a more complex version that also includes some graphics or as elaborately as fully customized version of the site design that is modified for a smaller screen. The first two ways can potentially be done without a great deal of technical knowledge (even by those hanging on to old school Static HTML sites) but the latter will almost certainly require the skills of a professional for either the graphics modification and/or specialized coding.
2. Specialized CSS
   A Specialized CSS or Cascading Style Sheet — which is just a fancy name for a list of instructions for how things are to be displayed on your pages — is usually the weapon of choice for most entrepreneurs because depending on how your site was created, it can be the simplest to implement and for more daring site owners, something that they can handle themselves. The best part of doing things this way is that it is scalable with your site. Meaning no matter what content updates or changes you make to the main site, the same changes will automatically be available on your mobile site. This is because rather than redirecting users to a totally different version of your site, you are simply modifying the instructions for how things are displayed. Rather than an animation, you show a static image and rather than crazy layout art and special effects you simply show the content.

Once you have decided which way to go on your site (and possibly built it)  the next step is to do the Tim Gunn and “Make it Work”. Implementation of your mobile site is a little more daunting in general for those non-technical folks out there but it doesn’t have to be. It can be as simple as adding a JavaScript to the header of your pages or as complex as setting up a special dynamic page (.php or .asp) that is used to determine what type of device is viewing the site. But fear not, either way you decide to go there are many examples available across the net for you to download and integrate in relatively short order. And for those of you lucky enough to be using platforms like WordPress, there are plugins available to take all of the guesswork out of either option. Some more advanced plugins allow you to create specialized templates that effectively create a totally separate site while others will  simply serve up a Jenny Craig version of your content with the click of a button.

As with most things the simplest option is usually the best but simplicity is relative. If you have a really complex site, it might make sense to create a custom mobile version of your site but for most entrepreneurs the simple modification of the way existing content is displayed is all that is needed to serve the purpose.

No matter which way you decide to go the needs of your audience should trump anything that you think or heard you should be doing. I know, I know, you are thinking, “Well that is kind of cryptic, so what exactly does that mean?”. It just means that you should  make sure to always include a link to the full version of your site in any mobile version because there is nothing more irritating than being redirected to a stripped down version of the info you are looking for when you have the desire and capability to view things in all of their glory.

So why are you still hanging around on my blog? Get to it. Get started making your site more mobile friendly and make sure you keep your share of that 50%.

Most every business these days have finally broken down and entered the social media arena in one way or another but just setting up an account is not enough to truly make the medium work for you. Sure, setting up the accounts alone can help you with SEO initially because every footprint you make in the name of your company can have a positive impact in that area but that is a short-lived benefit at best of you don’t commit. The only way to really engage clients and potential clients in this brave new world is through regular updates. These updates can take a great many forms from syndicated blog postings for outlets like Facebook or simple re-tweeting of relevant information on Twitter but one of the most effective ways of interacting is through the old school use of a simple promotion.

This Ain’t Your Mama’s Promotion

Historically promotions were done in the form of a drawing. Clients and potential clients would need to go to a physical location in order to put in their entry and this was a great way to not only bring in new potential clients and reconnect with existing clients but it offered the opportunity to actually speak with the people involved. Unfortunately as things evolved into direct mail and then to email, this interactive component was lost for the most part and participation waned. Enter Social Media. The use of social media in business is working to bring some of the interactivity of yore back to the silicone landscape of today’s hermit rich environment. True, you still may not physically see the client or potential client (at least initially) but it is allowing an actual conversation to begin rather than the unidirectional neediness that businesses were directing into the cyberspace ether.

Make it Work!

I can see some nodding heads. You are seeing the potential but you are not sure how to do the Tim Gunn and Make it Work. Well, that can be a little more tricky because what works for one type of business might not work for another but in general contests are pretty universal. Contests are the oldest marketing trick in the book because they work. You set up a scenario, ask people to enter and they can potentially win a prize. It is as simple as that. And they work because the only thing you want to get out of it is the interaction with the people who participate.

A Shamelessly Self-Serving Example

As an example of how I interact with my clients each year, I give you the 12 Days of Mas Chris. This is a contest that was born out of a friend of mine wanting me to post a picture of myself on Facebook wearing a Santa hat. Seems like a rather innocuous request but as with everything else in my life, I took it to the extreme and posted multiple. They were so well received by friends and clients that I began the 12 Days of Mas Chris in which I would post a new photo of myself in a different Santa/Holiday hat each day for twelve days (And from there it evolved to be me also being inserted into different TV or Movie scenes wearing a holiday hat).

After all 12 days have been posted, people are able to vote on their favorite photo once a day for 5-7 days. I do a first, second and third place drawing from the entries and award prizes to the lucky few. In this case I give first place $50 toward any upcoming work, second place $25 toward upcoming work and third place a $10 Starbucks gift card.

Along the way clients comment on the photos and it allows me the opportunity to interact even if I am not currently doing any work for them.

The contest is so successful that I have clients asking when it is going to start because they enjoy my ridiculous photos almost as much as driving around their local neighborhoods looking at Christmas lights and have incorporated the 12 Days of Mas Chris into their annual Christmas traditions.

I enjoy creating the photos almost as much as clients and friends seem to enjoy seeing them each year and I get the added benefit of the additional interaction so it is a Win/Win/Win.

The Moral

The moral of the story is that no matter what you decide to do whether it is a simple concept or a very complex one, running promotions through your social media outlets can have a very positive impact on your customer relationships and you might just have a little fun along the way.

Ok, so you have joined the Social Media revolution. You have one of the basics covered with Facebook but just being out there only keeps you in the game. What you need now is to take the next step and find a way to enhance your position. Something that can help with online reputation management, brand visibility, and customer engagement all at the same time. So what is this glorious next step? Well, I can name that tune in one note… Optimization. Or to be more specific, optimizing your presence to maximize your reach. I know what you are thinking, “that sounds great, but it also sounds complicated”. Well, it is a lot simpler than you might think.

Here are some simple steps that you can take to optimize your online presence to help your new social media presence help you:

Branding
First things first. Before you do anything else you need to make sure that you are properly branded on your Facebook Fan Page. This is easy enough to do as long as you have at least 25 Fans already in place. Once you have 25 fans, Facebook will allow you to create a Vanity Name for your page so rather than www.facebook.com/80536624725 you can have www.facebook.com/GraphicTechnique. Big difference right? So instead of an accountants nightmare for a URL, you can make sure that people know who they are going to see and more importantly, they can then more easily tell their friends :). Just make sure to choose wisely when you setup your name because there are no takesy backsies. Once it is set you are stuck so make sure to come as close to your brand as possible when creating your ID.

Linking
It sounds pretty simple but you would be surprised how many companies do not take the simple step of connecting their website to their Facebook page. You have seen it on many sites and likely used it one some of them too. That little blue “F” icon that connects your brand to your new social network. You can do it any way you like and get as creative as you want with the art you use for the link (just make sure to brand it when you do by using your Facebook Page Vanity Name). Then just make sure to add it to as many of your pages as possible to increase the number of links to your page.

Accumulation
Now is where you bring the traffic by accumulating fans (or “Likes”) by driving traffic to your page. First up you can try some of the widgets that Facebook offers to display fan page content within your websites. You can follow it up with staying active on your page so that your content gets out there in the news feed. And if you are feeling really frisky you can even sponsor content or place ads on Facebook to help draw in new blood.

Once you are done setting up the basics for your Facebook traffic, it will be time to put the social media circle of life into motion letting Facebook show you some of its hidden potential by allowing it to drive traffic back to your regular website. Simply add Share and Like buttons to the nuggets of wisdom on your site and sit back and watch your brilliance be spread to the content hungry masses.

As your social media circle builds steam so to will the search engine links that help drive your organic SEO. And that organic SEO boost will in turn add more positive links for reputation management, which will also increase you brand visibility and customer engagement opportunities.

Now if you only had a blog things could be really awesome…

By now you have probably been exposed to the latest in marketing technology although you might not have been aware of what you were seeing. What am I talking about, you ask? Well, have you seen this strange black and white squares that have been popping up at the grocery store, on cutting edge marketing materials and sometimes even on TV recently? I thought so.

What are they you ask? They are known as QR Codes or Quick Response Codes. And those seemingly innocuous squares carry hidden meaning to those in-the-know and anyone with a smart phone can become part of the “in” crowd with the click of a camera shutter.

********* Warning useless digression approaching **********

To the uninitiated they are simply the next generation of bar code but to really understand how they developed and how they can help you, we need to get Mr. Peabody to fire up the Way-back Machine (and leave Sherman behind this time).

The concept behind the QR Code actually originated back in the 90’s and at that time special information was being encoded using a somewhat standard product bar codes but it required a special device called a CueCat to access the special information. This was problematic because the CueCat had to be attached to your computer to work and at that time your average home computer was somewhat less than mobile. So what did you have to do? You had to buy products (sometimes they were even used in magazine ads), bring them to your computer and make a concerted effort to find the Easter egg (if it eggisted at all). The devices were even given away in some places in order to promote the use of this new marketing technology. Needless to say, I am probably the only one left that remembers them because they were such a dismal failure. Another product of technology not being able to keep up with itself.

Fast forward to present day where everyone you meet has a smart phone that is 10x more powerful than the Gargoyle you were attaching your CueCat to back in the day (which was a Wednesday as I recall). Not only that but you would be hard pressed to find a regular cell phone that did not have a built-in camera now. Finally technology has caught up to the brilliant idea.

Digression complete, you may now return to your regularly scheduled posting

So how can you make the most of this technology that has finally come into its own? Well, as is usual with most really broad questions, it all depends. Everyone can make use of these lovely little squares of wonder, you just have to decide what you want to do. Unlike the CueCat enabled codes of the past, QR codes can reveal much more than just a URL. With a QR Code you can encode:

1. A URL. This is the most common use. Whether for a website proper, a product micro site or a social media page you can get users looking at what you have to offer right from their phone anywhere and anytime they encounter your square of destiny.
2. A secret message. Yep, the next generation of invisible ink is here and there are no special pens required. Send a special message for people “In the Know”, provide a special offer for those with the ability to find it or maybe pass on a special code to accessing special content about your products or services.
3. An SMS. Yes, you heard me right. you can encode a phone number and message into your magic block so that you no longer have to say “Text 2323 to 900-555-1212” to get your special prize. People can just point and click their way to entering your contest.
4. A Phone Number. Most smart phones are designed to turn any number that even remotely resembles a phone number into a link that can be dialed with the single click. This type of QR Code take it one step further and does not require that you even have the number. Just scan to get the number and click to connect. Now THAT is Quick Response.
5. Your Contact Info. The easiest way to get your contact info to a prospect. They scan the code and a new contact is automatically setup with your Name, Address, Phone and Email. What could be easier. These are great for business cards. Who needs a special card scanner when a quick click with your phone does it all and allows you to call NOW, not in 3 days when you get around to scanning the card back at the office.
6. An Email. Depending on how their phone functions, you can even queue up an email with a click that will populate the email address it is going to, the subject line and the body. The best email based contest entry vehicle even. People walking by your both at a trade show and click to enter rather than stopping to fill out a form that you might not be able to read anyway.
7. Your Geographical Information. Map it, Baby! Can you imagine having your office location encoded so that with a click it opens up a smart phone mapping program and plants a flag at your location so that it is quick and easy for people to get to you?

So, I guess now the question becomes not “How can I use it?”, but “How Can I get my own code?”. Well, that is easy too. There are a number of places online that will allow you generate your own codes for FREE. You just put in the info you want encoded, click a button and presto your code appears ready for download in a format that can be used in print or on the web. In fact you can even find one right here. Just look at the resources menu above and click the “QR Code Generator” link – or anywhere it is linked (like here) in the body if you are super lazy.

So what are you waiting for an engraved invitation? The only limitation for using QR Codes is your own imagination. So get out there and get your own magic square now!

Every entrepreneur wants to build their business but most new businesses have to be very lean in order to get off the ground. Unfortunately for most businesses that means doing without key things that can help their business thrive but that does not have to be the case. Just because you do not have the specific skills needed for a task and you cannot afford to have a full or even part-time employee around to get the things done that you need does not mean that you have to do without. There are inexpensive options available to give you the help you need so you can focus more on the business of building your business.

Picture it, your office, now. You, focusing on meeting your clients needs while your daily office/business needs are effortlessly handled by an unseen force? It is an amazing feeling right? You, focusing on the stuff that made you want to start your own business in the first place, not a care in the world. Sound too good to be true? What could this amazing unseen force be? It is none other than your Virtual Assistant. That’s right, your heard me…Virtual. And I am not talking about The H.A.L 9000 or some scary SkyNet kind of thing that will take your data in a desperate plot to take over the world. I am talking about highly skilled professionals working from home that can remotely help your back office run at peak efficiency.

Think about it like hiring a temp from an agency but rather than getting basic computer skills and the task for providing office space and equipment, you get someone with experience doing exactly what you need done who provides their own equipment and can help you at just about any hour of the day (within reason of course). You can find VA’s with skills that run the gamut from very broad skill sets to help you take care of stuff that piles up and keeps you from getting to more important things to very narrow specializations to help you with more of a surgical focus and everything in-between.

Need someone to answer the phones so you can get out for a few hours a day unencumbered?
No problem. There are many ways in which your local business calls can be routed to a VA so they make appointments, take messages or anything else you require.

Perhaps you have great marketing ideas and have no clue hoe to implement them?
That’s not a problem either. You can find marketing writers to help with your website and other marketing content.

Does Social Networking completely elude you?
You are covered there too with social media experts who can not only get you setup with the likes of Facebook and Twitter but will also keep it updated for you to keep your presence fresh.

Bookkeeping not really your bag, baby?
You can find a VA to handle your payables and receivables to ensure that you are always in good standing with your vendors while making sure that your clients are in good standing with you.

Web Guys getting you down?
You can even find someone to make your website updates for you so you don’t have to pay outrageous maintenance costs to unscrupulous web developers.

And instead of paying for someone 25-40 hours a week, you only pay for the time you use and the rates are very reasonable. So what all can you get? The sky’s the limit. If there is a need, chances are the is a VA out the that is specializing in easing that pain.

• General Office Assistance
• Calendar Management
• Bookkeeping
• Travel
• Research
• Document Maintenance
• Business Writing
• Marketing Writing
• Blog Writing
• Webinars / Teleseminars
• Email Newsletters
• Website Maintenance
• Social Media
• Search Engine Optimization

And the list goes on. If you need it done, chances are there is someone out there with the expertise you need, ready to help.

So what are you waiting for? You can get exactly the help you need without the unnecessary overhead so have a seat at the table, tuck in and help your business grow.

Many business owners new and old ponder the age-old question of how to build and expand an email list for their online marketing efforts. While the question of building a list is important, the more important thing to consider out of the box is how to maintain it once it inevitably reaches critical mass (what can I say, I am more of glass is too big kind of guy).

Now some people like to stick with the old capture an email one at a time and maintain the list offline is something high-tech like a spreadsheet way of doing things. This is very time-consuming and leaves you open to all sorts of human error issues from forgetting to add a name to the list all the way to forgetting to unsubscribe someone. Others may  have a custom application that captures the information in a database to try to keep the issues at a minimum and lessen the time it takes each month to maintain their list but this way still requires you to handle subscribes and unsubscribes somewhat manually.

All this time spent maintaining your email list can defeat the purpose of having one in the first place because rather than being able to concentrate on your business and making your clients aware of the latest and greatest, you are spending all of that quality marketing time (that could be spent on developing your promotion or enhancing your product) on making sure that the little old lady in Pasadena (who may not even get to her email for days at a time) is receiving your less than well thought out message. So what is the answer? When in doubt go to the professionals!

As I have stated in previous posts, a veritable gaggle of reasonable priced companies have popped up to fill this void. Now I know what you are thinking,”Why would I have a company do nothing but maintain my list?” and the simple answer is that you wouldn’t. The companies I am talking about specialize in email delivery but they offer this business saving service FREE as a part of using their service. And small businesses can easily find FREE Trials (like AWeber, VerticalResponse, and GetResponse for example) and depending on your list size and mailing requirements FREE forever (like my personal favorite MailChimp).

So seriously, how can they help?

1. Well, to start they will allow you to import your existing list so you breathe a little easier.
2. Then they provide you with a form you can place on your website to use for capturing email information. This is key because information submitted here goes right to your list and if you have more than one, that can be delineated as well to make sure that people who wanted to hear more about your great Green Bean Casserole recipe can be separated from those interested in your 14 ways to deal with household insect incursions.
3. Once people are subscribed they can be sent a verification email so you can be doubly sure that they wanted to receive email from you and are not just the innocent victim of a vindictive co-worker who knows they have an irrational fear of overcooked legumes and singed them up for your casserole recipe list as a way to get back at them for not sharing their Shamrock shake…but I digress.
4. And in the event that they intended to subscribe but your recipes somehow remind them too much of their dearly departed aunt Flo (the Green Bean Casserole Queen of Tallulah Falls), they can use a link provided to unsubscribe from your list.

With all of this functionality at your finger tips, you are now no longer a slave to the innumerable changes to your list each month. Now you can focus on the business of marketing your products/services secure in the knowledge that the list you use to disseminate your pearls of business brilliance is the best list it can be each and every time you setup a new campaign. And who knows, with all this extra time you may want to start another list or two with which to dazzle the masses with your new-found love for croquet mallets.