Everyone who has a business blog (and whose business is not blogging) has the same issue, content. You got into business to do what you do best not write about it but in order for others to know about it, you need to get them to your site. To get them to your site you need to enhance your SEO. The best way to enhance your SEO is regular content updates and the easiest way to regularly update your content is with your blog. Everyone knows they should be blogging but figuring out what to write about is not only a huge source of stress, but sometimes the bane of an entrepreneur’s existence. But it does not have to be that way. In fact if you look hard enough you will find that half of your work is already done.

So with that in mind I offer you these 5 easy content sources for your business blog (Ginsu Carving knives not included).

1. Customer questions
   When it comes to content the first and best place to go (which is where most of my most polished gems emanate) is right to your customers. Those questions you answer time and time again with each new client. Those things that you take for granted and just roll off your tongue without a thought. Those are perfect fodder for new posts. And if you play your cards right, you can take one common question and turn it into a series of posts. Just think of all of the great material you have at your finger tips. No, seriously, think about it…NOW….See, there is a lot of stuff in there that you did not realize you had. No mater how run of the mill you think it is, if it is a question you answer regularly or information you routinely provide to new customers, then as Jeff Foxworthy might say “iiiit might be a blog post”.
2. Competition
   Another great place to look is back to your old school motto, “When in doubt, plagiarise”. OK, well not exactly but stay with me. One of the best sources for information for your blog can be your competition. Yep, you heard me, competition. I know what you are thinking, “I don’t want to copy what they are doing, I am different”. Well true as that may be, they can still be a good source of ideas. Take a look at the information your competitors provide about their products and services and no matter how different you are, it will give you ideas that are all your own. And sometimes you might just find content that could be helpful to your clients on its own. In those cases you don’t actually want to copy what they have but take that idea and create your own version of it that is tailored specifically to your business and your clients. And you don’t have to limit yourself to direct competitors, you can look around the net and see who is doing what in your space and jot down some topics because, “iiit might be a blog post”.
3. Webinars or other marketing materials
   When sourcing content for your blog you should never overlook existing materials especially things like webinars. Many companies put webinars on a regular basis to keep clients up to speed on products or services and with each new one you do you can be sure to find at least one posts-worth of information. Even if you have already covered the content in a cursory way on your site or in a brochure make sure to look closely because, “iiit might be a blog post”.
4. Industry changes
   Changes in your industry are another no-brainer for content. When new reports come out that have any bearing on what you do, its time to play telephone and repeat what you’ve heard. You should try not to lose any meaning in the translation but you understand what I mean. First make sure that the information is potentially valuable to your clients and potential clients. Then all you have to do is take the information you have received and put it in your own words and,  “iiit might be a blog post”.
5. Customer success
   When it comes to blogging, customer success is often overlooked but your blog is a perfect forum for sharing this information with current and potential clients. Think about it. You can keep it simple and just explain how Company X is making use of your product or service. Other clients or potential clients can see that and put themselves into the story. No matter how specific a product or service is, every company that uses it will use it slightly differently. This differentiation opens up the possibilities for existing customers to see new ways of making use of what they already have or why they might need something else from you. So when it comes to customers, no matter what you are doing for them, you can now look at them with fresh eyes and realize that, “iiit might be a blog post”.

There is a virtual plethora of other simple sources out there just waiting to make your life easier. So get out there and let them be discovered because you never know,  “iiit might be a blog post”.

When marketers hear about bounce rates the first thing they think (like the rest of us) is about the college paddle-ball championships in which they carried their intramural team to victory when they kept their cool while their opponent sneezed at the crucial moment of a heated bounce-off . Once they come out of their reverie they then think of email but that is not the only kind or worse kind of bounce rate you can run across. Nay, the worst kind of bounce rate is the one that occurs with most site owners blissfully unaware. The bounce rate I am talking about is for your website. Now, I know what you are thinking, “But I am not sending my website anywhere, how can it bounce?”. Well. It is not THAT kind of bounce. When someone talks about website bounces, they are not talking about emails and they are definitely not talking about rubber balls; unfortunately they are referring to site visitors. Specifically ones that that make their way to your site and then leave from the same page they entered without going any deeper into the gooey deliciousness of your well crafted content.

So what can you do to mitigate this paddle-ball like nature? The best way is to try to avoid some of the barriers to entry that site owners sometimes unknowingly include in their site.

1. Design & Layout
   The first place to look for potential issues is your site design. One of the biggest offenders can be in the use of media. I am not saying that you should not use media, in fact it is just the opposite. As I have stated in other posts, media (like greed apparently) is good. It should just be applied judiciously. You would not make a meal of Twinkies (at least not on a regular basis) and that same rule applies to your site. Avoid using gratuitous animation, automatic pop-ups and under no circumstances should you have media with an audio component play automatically when the site is loaded. A lot of it sounds good in theory but in these situations it is always best to harken back to that first law of web design: First, Do NOT Annoy!. Keep your site focused and that will help your visitors focus on why they are there. Stay away from things that could be at very least a distraction or at most a full on deterrent to nestling in and basking in the Cool that is your site.
2. Content & Navigation
   The next places to look are your content and navigation. It should not require and advanced degree for people to find what they need. The ability for users to find their way around  quickly and easily is one of the most important elements of any website. If a user cannot find what they are looking for, they leave. It is as simple as that. The easier you make it for people to find what they want, the more useful your site will become. But finding it is not enough. If you want to reduce those bounce rates you also need to make it easier to comprehend as well. The content itself needs to be clear, concise and valuable. Marketing speak for the sake of hearing your self talk or technical jargon that does not mean anything to anyone outside your industry does not do anything for anyone. And forcing someone to read a hundred paragraphs on the technical specifications for flushing a toilet when the words “press lever” will do, will likely lead to that unwanted rubbery response you are trying to avoid. The easier you make it to read and understand, the faster they will get the point and the more likely that they will slip unknowingly into the comfy chair of your brilliant content without need of the Spanish Inquisition (whether or not they expect it).
3. Search Engine Optimization (SEO)
   Probably the biggest contributors to a sites bounce rate are irrelevant search engine rankings. I know what you are thinking, “There is no such thing as a BAD search engine ranking!”, but that is not necessarily true. As you may have remembered while putting on your deodorant this morning, “You never get a second chance to make a first impression”. It does you absolutely no good to rank for keywords that are not relevant to the content on your site. Sure you might grab a good spot in some searches but by trying to rank for unrelated keywords you could be hurting yourself in more ways than one. Not only are you getting a bounce because as soon as someone realizes that your site does not have the content they are looking for  they leave but you are also creating a negative first impression with a potential customer.  So when you pop-up later in a search that actually does makes sense, you might get skipped because all they remember that your site was not relevant. So the best way to avoid this is to make sure your site is optimized for the most relevant keywords possible.

No matter what you do, some bounces will always occur whether it is a mis-clicked link, an erroneous URL or just someone playing around in their browser. All you can do is optimize your site to mitigate any real and consistent bounces. Using a professional designer from the start can help avoid common pitfalls but even if your site is already up and running and is guilty of some of the outlined offenses, you can always go back and take a lesson from the Beatles and take that sad song and make it better…

To most people LinkedIn is just part of the social media landscape but in this location you will find not only your customers and prospects but employees and competitors as well all interconnected in a web of possibilities. And while the business uses of other social networks are still being explored, here you have one whose original purpose was business networking. With over 100 million plus users in over 200 countries (and getting a new member about every second) there are exponential networking capabilities but how can you make the most of your involvement in this business networking behemoth? It is all about the basics.

Optimize:
Fully optimize your profile. I know it sounds simple but those little nagging completion meters are there to help you. The more information you provide the easier you are going to be to find by potential clients. And don’t just go through the motions to get to that ever elusive 100% mark, make it count.

• Don’ Bury the Lead
  Make the info you provide work for you starting with a strong summary-headline. Think of it like keyword optimization for your website. What is the best way to describe yourself for a search. Are you a Graphic Designer or are you an Atlanta Logo Designer. Once term will pull you up with about a million other people while the other significantly narrows the field
• Show them what you can do
  Make sure to fill out your areas of expertise. You never know what skills a person might be looking for and the more well-rounded you are for the job, the better.
• Give them a Call to action
  Make sure they can contact you. It does not do you any good to show up in all of the searches if people cannot find a way to connect with you once they determine you are the right person for the job. You need to strike while the iron is hot so don’t give it time to cool down while they are trying to figure out the best way to make your brilliance part of their project.
• Let your music be heard
  Request recommendations them from connections you have done business with in the past. Testimonials from satisfied clients or praise from former co-workers can go a long way toward sealing the deal. Anyone can “enhance” their resume to sound better on paper but it is a whole different story when potential clients can hear people singing from the mountain tops about their amazing experience working with you.

Connect:
Making connections is what it is all about but it is more than just names on a list. You need to interact to make the most of the medium.

• Lock and Load
  Add connections from your address book or search people out based on past work history. You have to start building your connections at home before you can expect to be found. And once you make your base connections you can expand your web by reaching out to people they may know. And then they’ll tell two fronds and so on and so on and so on.
• Get Onboard
  And if you are a business owner, get your employees involved and leverage their connections as well because you never know where you might find that next project.
• Follow up
  Keeping top of mind with people only requires you to keep your eyes open. Listen to what your connections are saying and drop a quick note congratulating them on recent promotions or other events notated in their LinkedIn account. It will start a dialog that will make you more memorable.

Socialize:
Get your other social networking involved to help spread the word.

• Twitter
  Integrate your twitter feed into your profile to let people see what you are putting out there and give them an opportunity to follow your musings on a regular basis.
• Blog
  Integrate your blog as well (if you have one) so people get all the info they need about your and what you offer in one place. Give them more than they bargained for and take advantage of the captive audience to dazzle them with your thought leading brilliance.
• Trip-It
  If you travel a lot for business set yourself up on Trip-It so you can easily make sure people know where you are going and how long you will be there. That way you can kill two birds with once stone by setting up meetings with new potential clients while you are in the area.

Contribute:
As with any social network, what you get out of it largely depends on what you put into it so make a contribution.

• Say it don’t spray it
  Use updates to give useful info, not just propaganda. Become a resource for people looking for your expertise. Best case you can become a thought leader on certain subjects and worst case you can provide information that can be a tipping point for determining whether or not your get a call. Either way you can never go wrong with providing useful information.
• Get in with the In Crowd
  You will find a great many groups in Linked-In that cover a multitude of topics from Alumni associations to highly segments industry specific cabals. Find a group that makes sense for you and join. But don’t just join, in order to make the most of this type of interaction you need to participate. Join the conversation. Give your two cents and who knows you might just strike up a conversation with someone who is looking for you.
• Sing for Your Supper
  The recommendation train runs both ways. Don’t be stingy! Make sure you are helping your connections the way they are helping you. And if you are still felling a little bit selfish,  keep in ind that writing recommendations can be just as useful as getting them yourself. What you say about working with other people says as much or more than the what others say about you. Remember, you never know what circuitous route a connection may take on its way to you. Someone could be looking for something completely different, read a recommendation you posted and realize that what they really need is a person like you for a totally unrelated project.

Do the Math
Connections through liked-in are like playing 6-degrees of separation from Kevin Bacon. You start out knowing a few people in the far-flung reaches of the world and the next thing you know the Bacon Brothers are playing for your next birthday party. Lets put it in perspective. I only have 141 direct connections through linked-in but those 141 connections actually balloon up to a potential 36,600 connections and that is only going a few layers deep. Just think how many that would be if I actually had to go more than 2 degrees to get to Kevin Bacon? Going all six would yield be a crazy number of connections.

The bottom line is that there is too much business potential to ignore so get it in gear, optimize your account, load those contacts and start some business conversations.

Every entrepreneur needs to network in one  form or another in order to bring in new business. There are many different ways this can be done from local networking groups to online social networking and everywhere in-between. No matter how you you decide to network (and yes I am aware that the way you treat individual networks might vary greatly), the dynamics are universal. So when it comes to networking always remember to SPEW. No, not kind of spew (eww).  I mean S.P.E.W. as in Support, Participate, Engage, Woo. Still not getting it? Maybe this will help:

If you are serious about your networking or even if you are just dabbling, you defiantly need to SPEW. And once you start to SPEW, you will wonder why you weren’t SPEWing all along. You might even find yourself SPEWing in your daily life just for fun.

So why are you still hanging out here? Get out there and start SPEWing. SPEW in your social Networks, SPEW in your local networks and SPEW everywhere in-between.

Recent data suggests that 50% of website page views are now being made on mobile devices. I know what you are thinking, “So what, most people doing these searches have smart phones and aren’t they designed to see everything as If you were on your home computer?”. Unfortunately the simple answer is both yes and no. Not so simple, right. Let me ‘splain’… No it’s too much, let me sum up. Yes, smart phones are designed to have most of the internet functionality as your desktop computer. But at the same time, the functionality of your smart phone is more limited in general and more importantly the screen size is significantly smaller than your desktop.

These limitations coupled with the fact that your site is decked out with a brilliant layout, graphics and possibly animation means that when a potential client attempts to view your site from their phone, after hearing from a friend how amazing your product/service actually is, they might not be able to make any sense of what they are seeing.

With all of that in mind you can begin to see why it is important to make sure your customer facing pages are as mobile friendly as possible. So the obvious question becomes, “How do I do this?”. Well, I am glad you asked because otherwise this post would be nothing more than just another self-indulgent rant.

To answer your so brilliantly posed question, as with everything else, there are many ways of doing this but for the purposes of this brain dump we will boil it down to its simplest terms and cover the main two:

1. Separate Mobile Site
   A separate mobile site is pretty self-explanatory. You create a completely different version of your site specifically for mobile devices. This can be done as simply as a text only HTML version of the site, a more complex version that also includes some graphics or as elaborately as fully customized version of the site design that is modified for a smaller screen. The first two ways can potentially be done without a great deal of technical knowledge (even by those hanging on to old school Static HTML sites) but the latter will almost certainly require the skills of a professional for either the graphics modification and/or specialized coding.
2. Specialized CSS
   A Specialized CSS or Cascading Style Sheet — which is just a fancy name for a list of instructions for how things are to be displayed on your pages — is usually the weapon of choice for most entrepreneurs because depending on how your site was created, it can be the simplest to implement and for more daring site owners, something that they can handle themselves. The best part of doing things this way is that it is scalable with your site. Meaning no matter what content updates or changes you make to the main site, the same changes will automatically be available on your mobile site. This is because rather than redirecting users to a totally different version of your site, you are simply modifying the instructions for how things are displayed. Rather than an animation, you show a static image and rather than crazy layout art and special effects you simply show the content.

Once you have decided which way to go on your site (and possibly built it)  the next step is to do the Tim Gunn and “Make it Work”. Implementation of your mobile site is a little more daunting in general for those non-technical folks out there but it doesn’t have to be. It can be as simple as adding a JavaScript to the header of your pages or as complex as setting up a special dynamic page (.php or .asp) that is used to determine what type of device is viewing the site. But fear not, either way you decide to go there are many examples available across the net for you to download and integrate in relatively short order. And for those of you lucky enough to be using platforms like WordPress, there are plugins available to take all of the guesswork out of either option. Some more advanced plugins allow you to create specialized templates that effectively create a totally separate site while others will  simply serve up a Jenny Craig version of your content with the click of a button.

As with most things the simplest option is usually the best but simplicity is relative. If you have a really complex site, it might make sense to create a custom mobile version of your site but for most entrepreneurs the simple modification of the way existing content is displayed is all that is needed to serve the purpose.

No matter which way you decide to go the needs of your audience should trump anything that you think or heard you should be doing. I know, I know, you are thinking, “Well that is kind of cryptic, so what exactly does that mean?”. It just means that you should  make sure to always include a link to the full version of your site in any mobile version because there is nothing more irritating than being redirected to a stripped down version of the info you are looking for when you have the desire and capability to view things in all of their glory.

So why are you still hanging around on my blog? Get to it. Get started making your site more mobile friendly and make sure you keep your share of that 50%.

So you have a business blog but can’t quite manage to add content on a regular basis, welcome to the club. More and more companies are jumping into the blogosphere to aid their online marketing efforts but as with most things, just creating a blog is not enough to see any real benefit to your company. To really make your blog work for you, you need to update it on a regular basis. So then the $64,000 question becomes, “How do I do that?”. It can actually be simpler than you think. Here are 5 easy ways to keep those cards and letters coming:

1. Write what you know
   I know it sounds like a simple statement but think about it. When dealing with clients and potential clients, how often do you find answering the same questions over and over again? If you are like me, that answer would be “quite”. So if you are answering things on a regular basis, there must be some value to what you are saying so why not write it down for posterity? Whenever you find yourself repeating an answer that you have given to other clients time and time again, make a note and VIOLA!, you have a topic to write about. Talk to a few customers in a week and you might find yourself with a whole treasure trove of untapped brilliance just waiting to be shared with an unsuspecting world.

2. Editorial Calendar
   An editorial calendar is a simple concept used in marketing departments worldwide but somewhat of a foreign concept to most small business owners. What is it you ask? It is nothing more than an outline to follow for communications each year. It usually refers to content being developed for e-Newsletters, websites and other publications to help plan how to roll out content for products, services and events throughout the year. Once such publication is a blog so why not take advantage of this useful tool and create an outline for yourself for the postings you want to generate? You can sit down and think through anything you have planned for the upcoming year (or even just quarter if you don’t want to get too ahead of yourself) and simply jot down topics that relate to your products, services or events that you want to promote at each time. And then as things evolve, you can evolve with it and simply adjust the calendar to work with any new pressing topics that may be more important that your original. The important thing is to make a plan because once you have that done, you are half way there.
3. Contributing Authors
   Platforms like WordPress allow you to provide limited access to colleagues, employees, partners, customers or friends  so that they can become contributing authors on your blog. If they have something to say on your topic, why not make use of their expertise to help expand your reach. They can login, add their post to the system, then you can approve the content before it goes live. It is a win, win for everyone involved. You give them a voice and they help you by providing different perspectives on things that are important to your clients and potential clients. And if your existing clients are willing to contribute, you can expand the reach of your most effective (and unpaid) sales tool, word of mouth advertising.
4. Media Content
   Can’t think of anything to say (or you spell like I do)? No problem, why not just give your audience what they really want? Turn on that webcam that came built in to your new laptop and serenade them with the dulcet tones of your industry acumen. Let them get to know the real you (and if you are like me you can share your impeccable comedic timing while you are at it). It is not only an easier way for you to communicate complex thoughts – because lets face it, you are amazing at what you do and sometimes text is just not your medium – it is also the perfect vehicle for potential clients to get to know you before they decide to do business with you.
5. Scheduling Posts
   The biggest problem entrepreneurs face when it comes to blogging is the time to do it on a regular basis but that kind of commitment is not entirely necessary especially when it comes to platforms like WordPress. One of the most amazing and overlooked features of WordPress is the ability to schedule posts. Now I know what you are thinking, “Great, but what exactly does that mean”, well hold your horses I am getting there (if you haven’t noticed from previous posts, my wisdom is something that trickles out slowly amidst bursts of comedic brilliance). By default any new post is added “immediately”. This just means that at the time you decide to publish, it captures the date and time of that moment and uses it as the time stamp for your posting. What most people do not realize is that they can edit the post time and even set it for a future date so that your post can go live whenever you want. So, “big deal, what does that mean to me and my time, right?”. Well, what it means is you can sit down for an hour or so when you have the time and bang out any number of postings from your list of questions you have jotted down or the editorial calendar you have painstakingly setup and set them to go live over whatever period of time you see fit. Ideally you should be posting at least twice a week but that is a pipe dream for most. But you can make the most of what you have by staggering the release. You can sit down for a few hours at a time and have blog postings that will automatically post to your site over the course of a month or more. Going on vacation? No problem. Schedule postings to go while you are gone and let your site continue to communicate with the search engines and do your marketing for you while you are away. Have a conference coming up or a really big project, no problem just set that crock pot of inspiration to slow and get to work.

So now that you have some ways to get the content out there, you have no more excuses. Share your secret cache of knowledge with the world and build your thought leadership, website influence and customer relationships all at the same time.

Most every business these days have finally broken down and entered the social media arena in one way or another but just setting up an account is not enough to truly make the medium work for you. Sure, setting up the accounts alone can help you with SEO initially because every footprint you make in the name of your company can have a positive impact in that area but that is a short-lived benefit at best of you don’t commit. The only way to really engage clients and potential clients in this brave new world is through regular updates. These updates can take a great many forms from syndicated blog postings for outlets like Facebook or simple re-tweeting of relevant information on Twitter but one of the most effective ways of interacting is through the old school use of a simple promotion.

This Ain’t Your Mama’s Promotion

Historically promotions were done in the form of a drawing. Clients and potential clients would need to go to a physical location in order to put in their entry and this was a great way to not only bring in new potential clients and reconnect with existing clients but it offered the opportunity to actually speak with the people involved. Unfortunately as things evolved into direct mail and then to email, this interactive component was lost for the most part and participation waned. Enter Social Media. The use of social media in business is working to bring some of the interactivity of yore back to the silicone landscape of today’s hermit rich environment. True, you still may not physically see the client or potential client (at least initially) but it is allowing an actual conversation to begin rather than the unidirectional neediness that businesses were directing into the cyberspace ether.

Make it Work!

I can see some nodding heads. You are seeing the potential but you are not sure how to do the Tim Gunn and Make it Work. Well, that can be a little more tricky because what works for one type of business might not work for another but in general contests are pretty universal. Contests are the oldest marketing trick in the book because they work. You set up a scenario, ask people to enter and they can potentially win a prize. It is as simple as that. And they work because the only thing you want to get out of it is the interaction with the people who participate.

A Shamelessly Self-Serving Example

As an example of how I interact with my clients each year, I give you the 12 Days of Mas Chris. This is a contest that was born out of a friend of mine wanting me to post a picture of myself on Facebook wearing a Santa hat. Seems like a rather innocuous request but as with everything else in my life, I took it to the extreme and posted multiple. They were so well received by friends and clients that I began the 12 Days of Mas Chris in which I would post a new photo of myself in a different Santa/Holiday hat each day for twelve days (And from there it evolved to be me also being inserted into different TV or Movie scenes wearing a holiday hat).

After all 12 days have been posted, people are able to vote on their favorite photo once a day for 5-7 days. I do a first, second and third place drawing from the entries and award prizes to the lucky few. In this case I give first place $50 toward any upcoming work, second place $25 toward upcoming work and third place a $10 Starbucks gift card.

Along the way clients comment on the photos and it allows me the opportunity to interact even if I am not currently doing any work for them.

The contest is so successful that I have clients asking when it is going to start because they enjoy my ridiculous photos almost as much as driving around their local neighborhoods looking at Christmas lights and have incorporated the 12 Days of Mas Chris into their annual Christmas traditions.

I enjoy creating the photos almost as much as clients and friends seem to enjoy seeing them each year and I get the added benefit of the additional interaction so it is a Win/Win/Win.

The Moral

The moral of the story is that no matter what you decide to do whether it is a simple concept or a very complex one, running promotions through your social media outlets can have a very positive impact on your customer relationships and you might just have a little fun along the way.

Ok, so you have joined the Social Media revolution. You have one of the basics covered with Facebook but just being out there only keeps you in the game. What you need now is to take the next step and find a way to enhance your position. Something that can help with online reputation management, brand visibility, and customer engagement all at the same time. So what is this glorious next step? Well, I can name that tune in one note… Optimization. Or to be more specific, optimizing your presence to maximize your reach. I know what you are thinking, “that sounds great, but it also sounds complicated”. Well, it is a lot simpler than you might think.

Here are some simple steps that you can take to optimize your online presence to help your new social media presence help you:

Branding
First things first. Before you do anything else you need to make sure that you are properly branded on your Facebook Fan Page. This is easy enough to do as long as you have at least 25 Fans already in place. Once you have 25 fans, Facebook will allow you to create a Vanity Name for your page so rather than www.facebook.com/80536624725 you can have www.facebook.com/GraphicTechnique. Big difference right? So instead of an accountants nightmare for a URL, you can make sure that people know who they are going to see and more importantly, they can then more easily tell their friends :). Just make sure to choose wisely when you setup your name because there are no takesy backsies. Once it is set you are stuck so make sure to come as close to your brand as possible when creating your ID.

Linking
It sounds pretty simple but you would be surprised how many companies do not take the simple step of connecting their website to their Facebook page. You have seen it on many sites and likely used it one some of them too. That little blue “F” icon that connects your brand to your new social network. You can do it any way you like and get as creative as you want with the art you use for the link (just make sure to brand it when you do by using your Facebook Page Vanity Name). Then just make sure to add it to as many of your pages as possible to increase the number of links to your page.

Accumulation
Now is where you bring the traffic by accumulating fans (or “Likes”) by driving traffic to your page. First up you can try some of the widgets that Facebook offers to display fan page content within your websites. You can follow it up with staying active on your page so that your content gets out there in the news feed. And if you are feeling really frisky you can even sponsor content or place ads on Facebook to help draw in new blood.

Once you are done setting up the basics for your Facebook traffic, it will be time to put the social media circle of life into motion letting Facebook show you some of its hidden potential by allowing it to drive traffic back to your regular website. Simply add Share and Like buttons to the nuggets of wisdom on your site and sit back and watch your brilliance be spread to the content hungry masses.

As your social media circle builds steam so to will the search engine links that help drive your organic SEO. And that organic SEO boost will in turn add more positive links for reputation management, which will also increase you brand visibility and customer engagement opportunities.

Now if you only had a blog things could be really awesome…

Marketing is the bane of most entrepreneurs existence. On one hand it is necessary to communicate with your potential customer base while on the other hand it can be an incredible time suck taking you away from the business of running your business. It needs to be done and as the business owner you are the ideal person to get potential customers the info they need, so what is the answer? I can name that tune in one note…Automation.

Marketing, Marketing, Will Robinson

Ok, so maybe Robbie the robot is not exactly the type of automation we are talking about here but a factory analogy is not too far off. Think about it, the key to marketing (once you have figured out your message and the best way to present it of course) is messaging consistently over time to your potential customer base. The problem that most entrepreneurs face is the same issue that plagued the manufacturing industry in years past, volume. And how did manufacturers resolve the issue? Automation. So why not apply a similar principle to your marketing efforts? I know I am not making an apples-to-apples comparison here but you get the idea. It is all about having the time to generate the appropriate volume whether it be physical product or marketing content. We have established that the key to marketing is the number of touches (and no, not bad touches) you make with a potential client over time but just because you want to connect with them on an ongoing basis does not mean that you have to come back next week at the same bat-time and same bat-channel to bang out more brilliant insights. It is hard enough for entrepreneurs to get into a marketing frame of mind for their own business (even if that is what they do for others) so why not maximize that time when lightning strikes and begin filling a crock pot with marketing gems so you can set it to cook slowly, releasing your brilliance as it heats over the course of an automated campaign?

Recipes for Success

Ok, now you are sold. You know you can count on one or two good days each quarter when you can not only concentrate on marketing your company but you are actually interested in doing it. You have the ingredients, now all that is left is to find the right appliance to turn your marketing recipe into the culinary masterpiece you know it to be. So what are the Consumer Reports best buys for automated marketing:

Blog
One of the easiest ways to automate your marketing efforts is through Scheduled blog posting.  Blog platforms often allow you to set a date and time for your postings to go live. WordPress is especially good at this. You can hack out 10 blog draft blog postings and then schedule them to go live at the date and time of your choosing. This allows you to sit down on that one day a quarter and get it all out, all of the industry innovations, customer epiphanies and other nuggets of brilliance related to your business that have been building up but you had not been able to release to the wild. Then once you have extracted every last drop of insight, you can go through and set your wisdom to a slow drip so its magic fingers will touch your clients as regularly as possible. So then you can get back to the business of running your business secure in the knowledge that even though you are not even thinking about marketing anymore, your clients are receiving the benefit of your experience. And once your marketing build up reaches a critical level again you can just rinse and repeat to reset the circle of life.

Email
Email can work in much the same way with the added benefit of your appliance restarting itself for each new subscription so each individual feels the magic fingers at the exact same rate and in the exact same order no matter when they turned on the heat. How does this miracle appliance work you ask? The simple answer is “AutoResponder”. Now I know what you are thinking, “hey, wait a minute, that is what I set when I go on vacation, how can that possible fulfill the promise that you have laid out?” But worry not, the name might be the same but the function is drastically different. Email providers like MailChimp, aWeber or even a more involved service like 1ShoppingCart allow you to set up serialized  autoresponders that run as a result of a subscription to a given email list. These autoresponders generally allow you to set up multiple emails as well as a time delay from the initial subscription so that they can be sent in the order you want them received and with the appropriate time delay between each so your touches can trickle out at the proper rate.

Social Media
Social Media content distribution can also be automated  as an additional prong in your email and/or blogging efforts. Most blogging platforms and email providers offer options for direct social media integration so as soon as your blast of radiance hits your blog or email system, the same information can be immediately distributed to your different social media outlets like Facebook, and Twitter allowing you to magnify your audience all while you are focusing your time on servicing existing customer and business needs.

The bottom line is that through small time commitments and simple automation, entrepreneurs can effectively market themselves without sacrificing the business they are trying to build in the process.

Every entrepreneur wants to build their business but most new businesses have to be very lean in order to get off the ground. Unfortunately for most businesses that means doing without key things that can help their business thrive but that does not have to be the case. Just because you do not have the specific skills needed for a task and you cannot afford to have a full or even part-time employee around to get the things done that you need does not mean that you have to do without. There are inexpensive options available to give you the help you need so you can focus more on the business of building your business.

Picture it, your office, now. You, focusing on meeting your clients needs while your daily office/business needs are effortlessly handled by an unseen force? It is an amazing feeling right? You, focusing on the stuff that made you want to start your own business in the first place, not a care in the world. Sound too good to be true? What could this amazing unseen force be? It is none other than your Virtual Assistant. That’s right, your heard me…Virtual. And I am not talking about The H.A.L 9000 or some scary SkyNet kind of thing that will take your data in a desperate plot to take over the world. I am talking about highly skilled professionals working from home that can remotely help your back office run at peak efficiency.

Think about it like hiring a temp from an agency but rather than getting basic computer skills and the task for providing office space and equipment, you get someone with experience doing exactly what you need done who provides their own equipment and can help you at just about any hour of the day (within reason of course). You can find VA’s with skills that run the gamut from very broad skill sets to help you take care of stuff that piles up and keeps you from getting to more important things to very narrow specializations to help you with more of a surgical focus and everything in-between.

Need someone to answer the phones so you can get out for a few hours a day unencumbered?
No problem. There are many ways in which your local business calls can be routed to a VA so they make appointments, take messages or anything else you require.

Perhaps you have great marketing ideas and have no clue hoe to implement them?
That’s not a problem either. You can find marketing writers to help with your website and other marketing content.

Does Social Networking completely elude you?
You are covered there too with social media experts who can not only get you setup with the likes of Facebook and Twitter but will also keep it updated for you to keep your presence fresh.

Bookkeeping not really your bag, baby?
You can find a VA to handle your payables and receivables to ensure that you are always in good standing with your vendors while making sure that your clients are in good standing with you.

Web Guys getting you down?
You can even find someone to make your website updates for you so you don’t have to pay outrageous maintenance costs to unscrupulous web developers.

And instead of paying for someone 25-40 hours a week, you only pay for the time you use and the rates are very reasonable. So what all can you get? The sky’s the limit. If there is a need, chances are the is a VA out the that is specializing in easing that pain.

• General Office Assistance
• Calendar Management
• Bookkeeping
• Travel
• Research
• Document Maintenance
• Business Writing
• Marketing Writing
• Blog Writing
• Webinars / Teleseminars
• Email Newsletters
• Website Maintenance
• Social Media
• Search Engine Optimization

And the list goes on. If you need it done, chances are there is someone out there with the expertise you need, ready to help.

So what are you waiting for? You can get exactly the help you need without the unnecessary overhead so have a seat at the table, tuck in and help your business grow.