Cyber attacks are on the rise and while large scale attacks are generally aimed at large corporations or nation-states, the more common recipient of these unwanted incursions website owners.

Once they are setup initially, websites are something that we all take for granted. This casual attitude toward something that is a core component to any business anymore can be problematic, especially in the event that something unforeseen happens.

As we begin each year, we turn our attention toward new goals. Unfortunately, no matter how excited we are when those goals are set, most of us have a tendency to lose site of things all too quickly. This loss of focus is a universally accepted practice for personal goals but it can be much more detrimental when we drop the ball on our businesses goals, especially as it relates to marketing.

Does your website look as good and work as well on a mobile device as it does on a computer? It should–especially if you want a higher ranking on Google’s search pages.

Ta-da! Your new website has just been published. The design is daring, the copy is compelling, and the SEO is superb! But how’s the speed? All the bells and whistles aren’t much good if people won’t stay on your site because it’s too slow.

Setting up your business website is just the first step in creating a successful business. You also need to know how well your website is working and, more specifically, what things are performing better than others to draw in customers.

Marketing is the bane of most entrepreneurs existence. On one hand it is necessary to communicate with your potential customer base while on the other hand it can be an incredible time suck taking you away from the business of running your business. It needs to be done and as the business owner you are the ideal person to get potential customers the info they need, so what is the answer? I can name that tune in one note…Automation.

Every entrepreneur needs to network in one  form or another in order to bring in new business. There are many different ways this can be done from local networking groups to online social networking and everywhere in-between. No matter how you you decide to network (and yes I am aware that the way you treat individual networks might vary greatly), the dynamics are universal. So when it comes to networking always remember to SPEW. No, not kind of spew (eww).  I mean S.P.E.W. as in Support, Participate, Engage, Woo. Still not getting it? Maybe this will help:

Everyone who has a business blog (and whose business is not blogging) has the same issue, content. You got into business to do what you do best not write about it but in order for others to know about it, you need to get them to your site. To get them to your site you need to enhance your SEO. The best way to enhance your SEO is regular content updates and the easiest way to regularly update your content is with your blog. Everyone knows they should be blogging but figuring out what to write about is not only a huge source of stress, but sometimes the bane of an entrepreneur’s existence. But it does not have to be that way. In fact if you look hard enough you will find that half of your work is already done.

When you start looking into internet marketing, you start to hear a lot about three little letters…S.E.O. but what do they mean? SEO or Search engine optimization is the process of enhancing website traffic (volume or quality) from search engines through organic (also known as “natural” or un-paid) results.

That’s great, but it sounds complicated, so what can I do about it?