In a continuing effort to improve both user and usee experience with WordPress sites, I offer a few more handy plugins to help make life on both ends of the site a little easier.

There are many ways to enhance your user’s experience when they visit your website from simple graphics to full multimedia immersion. Most sites depend on graphics (at least to a degree) to help sell the content. And while as a designer I am all over this because it helps feed my Starbucks addiction, there are sometimes simpler ways to enhance an otherwise decent design that may be in need of a little freshening up. One of the best ways to breath new life into your site is with the discreet use of multimedia.

WordPress offers thousands of little pieces of code designed to help you extend the functionality of your site with the least possible effort. These little pieces of code are known as plugins. Plugins can range from simple admin only enhancements to full-on new site features that are ready to deploy to your user base. The trick is finding the right one to fit your particular needs.

As more and more marketing relies on the use of social media, and more and more customers use social media outlets as a primary means if communication, companies have to make more of a concerted effort to integrate their corporate identity into their different media outlets. It is no longer enough to just “Be” on Facebook or Twitter you have to be recognizable to your customers and potential customers but how to do it?

Video content can add great benefits to any website but how do you handle it on your site? Well, the simple (and not so helpful) answer is, it depends. I am asked regularly about the best way to deal with video content and while i normally advocate for having copies of all files integral to your site hosted with the rest of your content (on your web server), in the case of video, you have other options.

No matter whether you are getting your feet wet with SEO for a new website or just trying to make sense of things for an existing site, there are a number of tools available to help you at a price you can afford…FREE.

The cornerstones of any SEO or SEM project are the search terms used to set your content apart from the crowd. These terms, commonly referred to as Keywords, are how all of your potential organic SEO traffic is eventually directed to your site. But how to you determine what keywords fit best for your site? That is a tough question with a number of answers but they may be simpler than you think.

Just when you thought you were the last one to arrive at the social networking party, you realize that you got there just before your blog. Everyone talks about how you can leverage social media for your business but did you know that your blog can now take care of that all on its own? Thanks to one of the thousands of brilliant developers out there who make your life easier by developing applications for everyone’s favorite time suck, you can now syndicate your blog on Facebook allowing the teeming masses of yet undiscovered business potential to see your ramblings (good or bad) while they busily catch up with that varied list of butterflies that they try to keep up with daily.

Success in any marketing endeavor all starts from the same basic formula: define your objectives, determine your placement and measure your results. Simple, right? Then why does social media marketing seem so daunting? Well, it may look daunting but looks can be deceiving. Although social media does not necessarily conform to traditional methods of measurement, the basics still apply, you just have to adjust your thinking from the outset and everything will fall into place.

Companies spend years building their reputations but all of that work can be for naught if they don’t know how to manage it. I know what you are thinking, you have a great reputation for excellent products and outstanding customer service, but the reputation you have cultivated with your loyal customers over the years may not be the same thing that potential clients are seeing online. The main reason for this is that once something gets loose on the Net it is almost (if not completely) impossible to remove.